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Fred Porter

Fred has played a key role in brand marketing and digital transformation for more than two decades.
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April 23, 2016

Give your ugly URL a makeover

By Fred Porter
1 Min read
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23April

Another reason to be thankful to Twitter, apart from hashtags, is the rise of URL shortening services which are a must if you want to remain within your 140 character tweet. Short URLs also look better and are more meaningful to the user than the long URLs with tracking parameters added to them needed for Digital Marketing. Here are the URL shortening services we’ve been using lately. Goo.gl is a...

November 29, 2015

Where did I come from?

By Fred Porter
2 Min read
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29November

It all started in the 90s when I was encouraged to follow my dreams. Media. The Arts. Performing, being the star of a show all about me. You can be anything if you put your mind to it, they said, so I took on an Arts Degree at Murdoch University in Perth. Computer Science would have been a wiser choice. I was always good with computers and friends who took this route were working in IT and making...

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