Give your ugly URL a makeover


Another reason to be thankful to Twitter, apart from hashtags, is the rise of URL shortening services which are a must if you want to remain within your 140 character tweet. Short URLs also look better and are more meaningful to the user than the long URLs with tracking parameters added to them needed for Digital Marketing.

Here are the URL shortening services we’ve been using lately. is a simple and reliable URL shortener by our friends at Google. You can save links and history to your Google account. is one of the most popular services with a cute user interface and some great features including shortening links using your own domain name. is another free and option and makes posting long URLs easier. One of its best features is being able to customise the end of the URL yourself.

Whatever you choose you’ll also get the added bonus of some basic analytics with these services. These third party URL shorteners are typically reliable even when there is a lot of demand for your link.

About the author

Fred Porter

Fred has played a key role in brand marketing and digital transformation for more than two decades.

1 comment

  • Aw, this was an extremely good post. Taking the time and actual effort to generate a great article… but what can I say… I hesitate a whole lot and never seem to get nearly anything done.