Meet Fred

M
Owner -Fred Porter
Fred Porter of Agent Digital Pty. Ltd. Photo by Sarah Keayes (The Photo Pitch) courtesy The Connect Agency.

Fred Porter has had a successful career in media and entertainment for more than 20 years. After completing his education at Murdoch University in Perth, his professional journey began in Sydney, where he first got a taste of the marketing machine behind music, hospitality and major events. His passion for the arts and entertainment industry led him to manage independent live acts, taking him to Europe, the United States, most of Asia and back. Eventually, Fred settled in Melbourne and played a pivotal role in building one of Australia’s fastest-growing entertainment companies.

Fred has always lead the way when it comes to marketing and promotion. He has witnessed and contributed to the evolution of digital technologies in marketing, focusing on automating processes, collecting data, enhancing user experiences, and delivering successful outcomes for both major brands and small businesses during his time.

Forever the philanthropist, Fred is also known for his community work and as one of the original founders of Echo Nation, a registered Australian Charity with tax-deductible status, run entirely by volunteers and dedicated to making a positive impact on the world around us.

When he is not in the matrix, Fred enjoys travel, an active lifestyle, good food and company. He has a passion for art and music, and seeks out any opportunity that allow him to combine his love for entertainment and digital marketing. In recent years, Fred returned to his family farm in Western Australia, where he became actively involved in in the community. He is currently President of the Northampton Show and serves as the Chairperson of Kalbarri Town Talk magazine.

Fred possesses an (often underestimated) ability to assess and navigate obstacles for the greater good, and is a strong believer in the concept of social enterprise, that is: it is possible to make money while simultaneously doing good things. In his efforts to digitally transform community organisations in the not-for-profit space,his aim is to not only enhance efficiency and attract new audiences, but also drive positive social impact and make a meaningful difference in the world.

Fred’s enthusiasm for the rapid progress of AI and its exponential learning capabilities fuels his excitement for its potential to drive both productivity and creativity. He recognises and leverages the power of AI in optimising processes and unlocking new possibilities. With this forward-thinking mindset, Fred is eagerly exploring how technology can be harnessed for good, fueling innovation and propelling businesses and the communities they serve, forward.

By embracing technology and automating repetitive tasks, with the right machine learning and support from humans in place, Fred strongly believes that it is possible to excel in multiple areas at once and still have time and flexibility for a fulfilling life.

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