Whilst caught up in the ever-evolving landscape of digital marketing and theories on how to shape Web 3.0, change is the only constant. When a few AI assisted copywriters like Jasper started to emerge, I was impressed, and I saw the immediate potential, what I didn’t realise is that AI was about to redefine the very fabric of marketing. On 30 November 2022, OpenAI quietly unleashed ChatGPT...