Facebook

Back in 2019 I produced this webinar designed to help small business target more customers in their local area. Despite cosmetic changes to Facebook and its advertising platform in 2020, the system still works and the information in the following video is still relevant today. Let me show you exactly how we use the latest tools from Facebook to save time posting content and increase bookings at...

Ever wanted to know how to build, launch and measure your own Facebook advertising campaigns? Learn how in my free 7 day email course. Suitable for beginners to intermediate level marketers. Hello, I’m Fred Porter and I’ve been running ads on Facebook since they were first a thing. With a career in marketing spanning more than two decades, I have helped people all over the...

It’s true that the reach of our Facebook Business Pages isn’t what it used to be. Since Facebook acquired Instagram 8 years ago, we’ve seen a similar thing happen there, slowly but surely the number of people seeing our posts has declined. Since the big announcement of a shift in priority in 2018, many of us focused on building an online community using Facebook Groups, which felt almost like the...

One of the biggest reasons people struggle with Facebook Ads is that the platform is constantly changing. After building hundreds of campaigns over the past few years, I’ve seen many frequent changes to Facebook Ads Manager, and agree that if you learned the system a year or more ago, if you login today it might feel like a totally different thing! Some of the changes are cosmetic, and others are...