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Facebook

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Pre-Launch Preparation for WordPress: A Comprehensive Guide

Launching a new WordPress website is an exciting endeavour, but it’s crucial to ensure that all the elements are in place before unveiling your digital masterpiece to the world. In this comprehensive guide, we will walk you through the key steps of pre-launch preparation for WordPress websites, covering everything from design and development to testing and optimisation. Let’s dive...

What is the impact of the iPhone update on my Meta Ads?

You would have had to be living under a rock to not hear something about how the recent iPhone update (iOS14+) has impacted Facebook advertisers. You only need to login to Ads Manager and see warnings galore, and they’ve been there for over 12 months. But what does it actually mean? And what do you need to do in the short and long term? Are Facebook Ads ruined forever? First of all, as I...

How to run a successful promotion on Facebook and Instagram

Once upon a time, Facebook was the wild west of giveaways and promotions, with barely any restrictions. Years later some rules were finally introduced, around the same time we saw the organic reach of our Facebook Page posts decline. And then a couple of years ago, Facebook (now Meta) quietly relaxed those rules again, and replaced them with one simple mantra: do not spam.  OK, so it’s not a...

5 Step Strategy to Increase your Bookings

Back in 2019 I produced this webinar designed to help small business target more customers in their local area. Despite cosmetic changes to Facebook and its advertising platform in 2020, the system still works and the information in the following video is still relevant today. Let me show you exactly how we use the latest tools from Facebook to save time posting content and increase bookings at...

Learn Facebook Ads in 7 Days

Ever wanted to know how to build, launch and measure your own Facebook advertising campaigns? Learn how in my free 7 day course on YouTube. Suitable for beginners to intermediate level marketers. Hello, I’m Fred Porter and I’ve been running ads on Facebook since they were first a thing. With a career in marketing spanning more than two decades, I have helped people all over the world...

What does Facebook’s Algorithm want in 2020?

It’s true that the reach of our Facebook Business Pages isn’t what it used to be. Since Facebook acquired Instagram 8 years ago, we’ve seen a similar thing happen there, slowly but surely the number of people seeing our posts has declined. Since the big announcement of a shift in priority in 2018, many of us focused on building an online community using Facebook Groups, which felt almost like the...