Category

Facebook

F

5 Step Strategy to Increase your Bookings

Back in 2019 I produced this webinar designed to help small business target more customers in their local area. Despite cosmetic changes to Facebook and its advertising platform in 2020, the system still works and the information in the following video is still relevant today. Let me show you exactly how we use the latest tools from Facebook to save time posting content and increase bookings at...

Learn Facebook Ads in 7 Days

Ever wanted to know how to build, launch and measure your own Facebook advertising campaigns? Learn how in my free 7 day email course. Suitable for beginners to intermediate level marketers. Hello, I’m Fred Porter and I’ve been running ads on Facebook since they were first a thing. With a career in marketing spanning more than two decades, I have helped people all over the world...

What does Facebook’s Algorithm want in 2020?

It’s true that the reach of our Facebook Business Pages isn’t what it used to be. Since Facebook acquired Instagram 8 years ago, we’ve seen a similar thing happen there, slowly but surely the number of people seeing our posts has declined. Since the big announcement of a shift in priority in 2018, many of us focused on building an online community using Facebook Groups, which felt almost like the...

Facebook Ads get smarter: Embrace change and get more for your money

One of the biggest reasons people struggle with Facebook Ads is that the platform is constantly changing. After building hundreds of campaigns over the past few years, I’ve seen many frequent changes to Facebook Ads Manager, and agree that if you learned the system a year or more ago, if you login today it might feel like a totally different thing! Some of the changes are cosmetic, and others are...

How to get more Organic Reach: Confessions of a Facebook Ads expert

Despite recent changes, negative press, a cryptic announcement from Mr Zuckerburg last year about a shift in focus to family and friends; and the resulting (strange) global advertising campaign where Facebook tries to reassure us we are still friends… Facebook is still the number one destination for people when they go online. And if you ditched Facebook to focus on Instagram, well, its really...

Facebook changes – don’t panic

Last week, Facebook founder Mark Zuckerberg made an announcement that they’re changing the way the feed works and it threw the business world into a spin. Priority in the feed will be given to meaningful social interactions between people, rather than content from businesses, brands and publishers. Firstly, this isn’t anything new. Over the past few years, we’ve seen the organic reach of posts...

Topics

Blogs