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What is the impact of the iPhone update on my Meta Ads?

You would have had to be living under a rock to not hear something about how the recent iPhone update (iOS14+) has impacted Facebook advertisers. You only need to login to Ads Manager and see warnings galore, and they’ve been there for over 12 months. But what does it actually mean? And what do you need to do in the short and long term? Are Facebook Ads ruined forever? First of all, as I...

How to run a successful promotion on Facebook and Instagram

Once upon a time, Facebook was the wild west of giveaways and promotions, with barely any restrictions. Years later some rules were finally introduced, around the same time we saw the organic reach of our Facebook Page posts decline. And then a couple of years ago, Facebook (now Meta) quietly relaxed those rules again, and replaced them with one simple mantra: do not spam.  OK, so it’s not a...

What is Qoin and how can it be used for business?

I’m always looking for new ways to grow my business. 2021 has been a good year so far, with Australia reopening for entertainment and activities, my business has thrived with new projects and more people to help me get it all done. A friend asked me last week about what I could recommend they could do, to drive more sales of of a particular product. In moments like this, I tend to go straight for...

5 Step Strategy to Increase your Bookings

Back in 2019 I produced this webinar designed to help small business target more customers in their local area. Despite cosmetic changes to Facebook and its advertising platform in 2020, the system still works and the information in the following video is still relevant today. Let me show you exactly how we use the latest tools from Facebook to save time posting content and increase bookings at...

Why you need to get serious about your WordPress host

I wrote this blog originally back in 2018, and thought it would be a good time to tell you a story about something I am passionate about and a conversation I have with people almost everyday! Back in 2010 I was Marketing Manager for a fast growing live entertainment company. I had the skills and had built the companies website using WordPress – I’ve actually been a WordPress developer...

Learn Facebook Ads in 7 Days

Ever wanted to know how to build, launch and measure your own Facebook advertising campaigns? Learn how in my free 7 day email course. Suitable for beginners to intermediate level marketers. Hello, I’m Fred Porter and I’ve been running ads on Facebook since they were first a thing. With a career in marketing spanning more than two decades, I have helped people all over the...

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