Snapchat is booming in the moment


If you thought Snapchat was just a face-swapping selfie-app for kids then think again. This etherial social media App is booming with 1 million new active Australian users in the past 9 months and the largest growing user group are the hip and fashionable 18-35s.

Snapchat has already overtaken Twitter and is closing the gap with Instagram. It’s even trumped Facebook by the sheer number of video views per day (Bloomberg) which is astounding considering, like live TV, snaps are typically only viewed once. In fact, having Snapchat on your smartphone is like carrying a tiny TV station in your pocket, and savvy brands and businesses down under are adopting this platform right now ahead of summer.

When looking at Snapchat as part of your social media strategy, there are a number of considerations to make. What is the tone of your channel? What content will you share? How will you interact with your audience? How will you get new followers? What is your measurement of success? How can you make Snapchat influencers and takeovers work for you?

Shapchat is everywhere and it’s users are hungry for content. It only takes a few minutes a day, but you’ll need to pay attention everyday. The Snapchat interface is unique, if you’re new to the platform get some training or get a Snapspert to walk you though it, you might be surprised by what you find it can do.

Like any marketing exercise, planning and consistency is key. Take the same approach and keep at it at regular intervals, and you’ll see growth over time.

About the author

Fred Porter

Fred has played a key role in brand marketing and digital transformation for more than two decades.

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