It’s true that the reach of our Facebook Business Pages isn’t what it used to be. Since Facebook acquired Instagram 8 years ago, we’ve seen a similar thing happen there, slowly but surely the number of people seeing our posts has declined. Since the big announcement of a shift in priority in 2018, many of us focused on building an online community using Facebook Groups, which felt almost like the...
I’m always going on about how great technology is and how our lives are being changed for the better. So I wanted to balance out that with an opinion piece (backed by research) which I will start with a simple question: How often do you check your phone in a day? Or rather, how often do you put your phone down in a day? Do you ever feel as if your phone is ruining your life instead of improving...
One of the biggest reasons people struggle with Facebook Ads is that the platform is constantly changing. After building hundreds of campaigns over the past few years, I’ve seen many frequent changes to Facebook Ads Manager, and agree that if you learned the system a year or more ago, if you login today it might feel like a totally different thing! Some of the changes are cosmetic, and others are...
Despite recent changes, negative press, a cryptic announcement from Mr Zuckerburg last year about a shift in focus to family and friends; and the resulting (strange) global advertising campaign where Facebook tries to reassure us we are still friends… Facebook is still the number one destination for people when they go online. And if you ditched Facebook to focus on Instagram, well, its really...
Instagram is one social media platform you should be on. If you are not there yet then you are missing out the chance to reach its 800 million active monthly users. That is a lot of users ready to consume your content. The challenge now is to find an effective way to share your message. Growing your Instagram profile is not only about posting nice pictures. There are other factors to consider if...
One of the first things you’ll need to do when planning your new business venture is to get a logo designed. When Fiverr came out of a few years back, it was heralded as a real game changer in that business owners could connect with freelancers (many of them based off-shore) and get their logo designed for a mere $5. And I still hear the service come up a lot in discussions when I talk to people...
