I’m always looking for new ways to grow my business. 2021 has been a good year so far, with Australia reopening for entertainment and activities, my business has thrived with new projects and more people to help me get it all done. A friend asked me last week about what I could recommend they could do, to drive more sales of of a particular product. In moments like this, I tend to go straight for...
Back in 2019 I produced this webinar designed to help small business target more customers in their local area. Despite cosmetic changes to Facebook and its advertising platform in 2020, the system still works and the information in the following video is still relevant today. Let me show you exactly how we use the latest tools from Facebook to save time posting content and increase bookings at...
I wrote this blog originally back in 2018, and thought it would be a good time to tell you a story about something I am passionate about and a conversation I have with people almost everyday! Back in 2010 I was Marketing Manager for a fast growing live entertainment company. I had the skills and had built the companies website using WordPress – I’ve actually been a WordPress developer...
Ever wanted to know how to build, launch and measure your own Facebook advertising campaigns? Learn how in my free 7 day email course. Suitable for beginners to intermediate level marketers. Hello, I’m Fred Porter and I’ve been running ads on Facebook since they were first a thing. With a career in marketing spanning more than two decades, I have helped people all over the world...
Are you using Instagram for business and want to know exactly how to increase your engagement in 2020? We’ve got you covered. These days, having an Instagram page for your business can be just as – or more – important than having a website! We know we need Instagram, but what exactly is engagement? If your followers are liking, commenting, viewing, saving and sharing your...
It’s true that the reach of our Facebook Business Pages isn’t what it used to be. Since Facebook acquired Instagram 8 years ago, we’ve seen a similar thing happen there, slowly but surely the number of people seeing our posts has declined. Since the big announcement of a shift in priority in 2018, many of us focused on building an online community using Facebook Groups, which felt almost like the...
