Author

Fred Porter

Fred has played a key role in brand marketing for more than two decades.
F

Australians embrace sharing economy

A sharing economy is an economic system where assets or services are divided between individuals free or at a fee, mostly over the internet. It has really taken off in recent years with advances in technology and easy access to the internet. Australians have not been left behind and are embracing the shared economy in their daily lives. Research from peer-to-peer lender, RateSetter shows that...

Facebook changes – don’t panic

Last week, Facebook founder Mark Zuckerberg made an announcement that they’re changing the way the feed works and it threw the business world into a spin. Priority in the feed will be given to meaningful social interactions between people, rather than content from businesses, brands and publishers. Firstly, this isn’t anything new. Over the past few years, we’ve seen the organic reach of posts...

How to get started with Snapchat

Snapchat is fun. The etherial social media media app has risen from a simple selfie swapping app to a fully fledged social media channel in it’s own right, allowing users to string together still images and 10sec video clips into mini episodes called Stories. Just like a TV show, these Stories are broadcast for a period of 24 hours, allowing fans and friends to view them for a short time before...

How helping others helped me

A few years ago, a good friend of mine was volunteering for a charity in Thailand, who promised a trip to help build schools in regions affected by poverty. When he returned, he told me of his disappointment with the trip, that it felt more like a tourist venture for people to throw their holiday money at, get a few photos of them laying some bricks, and spend the rest of their time on vacation...

4 steps to writing Ad Copy that cuts through

In our effort to make a sale, it can be easy to over-cook the message when writing copy for online advertisements. Facebook has a number of Ad Formats, each with different options when it comes to how much text you can include. Google just introduced Expanded Text Ads, which gives advertisers twice as much room for copy than ever before. The best advice you can get when writing Ad Copy has been...

Snapchat is booming in the moment

If you thought Snapchat was just a face-swapping selfie-app for kids then think again. This etherial social media App is booming with 1 million new active Australian users in the past 9 months and the largest growing user group are the hip and fashionable 18-35s. Snapchat has already overtaken Twitter and is closing the gap with Instagram. It’s even trumped Facebook by the sheer number of video...

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