Author

Fred Porter

Fred has played a key role in brand marketing and digital transformation for more than two decades.
F

6 best practice tips to grow your Instagram following

Instagram is one social media platform you should be on. If you are not there yet then you are missing out the chance to reach its 800 million active monthly users. That is a lot of users ready to consume your content. The challenge now is to find an effective way to share your message. Growing your Instagram profile is not only about posting nice pictures. There are other factors to consider if...

Goodbye Fiverr, hello Tailor Brands

One of the first things you’ll need to do when planning your new business venture is to get a logo designed. When Fiverr came out of a few years back, it was heralded as a real game changer in that business owners could connect with freelancers (many of them based off-shore) and get their logo designed for a mere $5. And I still hear the service come up a lot in discussions when I talk to people...

How to use LinkedIn for B2B marketing

LinkedIn is touted as the social media platform for professionals and true to that statement, it has played a huge role in connecting millions of professionals to employers, business partners, and clients in the years that it has been in existence. Started in 2003, LinkedIn has grown to be the fourth most used social network in the US. Besides being a social platform for professionals, LinkedIn...

How changing viewing habits affect the quality of TV production

When the first television was invented in 1927 by Philo Taylor Farnsworth, no one ever imagined that it would become the massive industry that it is today. You see, for decades, television was like cinema’s poor cousin. The TV was not even close to being as entertaining as it is today since movie stars never appeared on the few low-budget TV shows that aired back in the day. There were no 24-hour...

Get more attention with a winning headline

We’re always going on about the need to create unique and engaging content, for the simple reason that you want to reach more people. You’ve only got moments to catch your potential readers attention, and for that you’re going to need to right headline. Here are 3 awesome (and free) online services that can do some of the hard work for you, reassure you that you are on the right track or make you...

The best host for WordPress

When it comes to WordPress hosting, you really do get what you pay for. I’m often called upon to help when things go wrong, like when the site goes down, becomes unresponsive or slow to load. Sometimes it’s been hacked. The most common I see is SQL injection which corrupts the database and makes it almost impossible to recover without a complete rebuild. More often than not, the WordPress...

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