Ever wanted to know how to build, launch and measure your own Facebook advertising campaigns? Learn how in my free 7 day email course. Suitable for beginners to intermediate level marketers. Hello, I’m Fred Porter and I’ve been running ads on Facebook since they were first a thing. With a career in marketing spanning more than two decades, I have helped people all over the...
Are you using Instagram for business and want to know exactly how to increase your engagement in 2020? We’ve got you covered. These days, having an Instagram page for your business can be just as – or more – important than having a website! We know we need Instagram, but what exactly is engagement? If your followers are liking, commenting, viewing, saving and sharing your...
It’s true that the reach of our Facebook Business Pages isn’t what it used to be. Since Facebook acquired Instagram 8 years ago, we’ve seen a similar thing happen there, slowly but surely the number of people seeing our posts has declined. Since the big announcement of a shift in priority in 2018, many of us focused on building an online community using Facebook Groups, which felt almost like the...
I’m always going on about how great technology is and how our lives are being changed for the better. So I wanted to balance out that with an opinion piece (backed by research) which I will start with a simple question: How often do you check your phone in a day? Or rather, how often do you put your phone down in a day? Do you ever feel as if your phone is ruining your life instead of improving...
One of the biggest reasons people struggle with Facebook Ads is that the platform is constantly changing. After building hundreds of campaigns over the past few years, I’ve seen many frequent changes to Facebook Ads Manager, and agree that if you learned the system a year or more ago, if you login today it might feel like a totally different thing! Some of the changes are cosmetic, and others are...
Despite recent changes, negative press, a cryptic announcement from Mr Zuckerburg last year about a shift in focus to family and friends; and the resulting (strange) global advertising campaign where Facebook tries to reassure us we are still friends… Facebook is still the number one destination for people when they go online. And if you ditched Facebook to focus on Instagram, well, its really...