Author

Fred Porter

Fred has played a key role in brand marketing and digital transformation for more than two decades.
F

How to run a successful promotion on Facebook and Instagram

Once upon a time, Facebook was the wild west of giveaways and promotions, with barely any restrictions. Years later some rules were finally introduced, around the same time we saw the organic reach of our Facebook Page posts decline. And then a couple of years ago, Facebook (now Meta) quietly relaxed those rules again, and replaced them with one simple mantra: do not spam.  OK, so it’s not a...

Masterful Web Design: How To Craft Your Perfect Website

Creating a website is akin to embarking on a thrilling journey, where your digital presence takes shape and comes to life. Over the past decade, we’ve been immersed in the ever-evolving world of website design. Starting from the nascent stages of WordPress 1.0, we’ve witnessed its transformation into the world’s most popular Content Management System (CMS). Our expertise lies in...

Why did Farmer Fred go home?

I was pretty chuffed when I returned home to my family farm and ABC Midwest and Wheatbelt wanted to do a story on me. The story was an instant online hit, racking up tens-of-thousands of views within minutes of being posted. It was also broadcast on ABC Local Radio and made the Country Hour on Radio National, which shows how one good piece of content can be repackaged in various ways. Just like...

What is Qoin and how can it be used for business?

Update: I came to the (reluctant) decision on 30 June 2023 to longer accept full or part Qoin payment in my business. I still support the concept in theory, however it bought in so much new business, it took too much time away from my existing clients. I’m now sitting on a mountain of Qoin, which hasn’t depreciated, however it takes a bit of work to spend it… Fred Porter –...

5 Step Strategy to Increase your Bookings

Back in 2019 I produced this webinar designed to help small business target more customers in their local area. Despite cosmetic changes to Facebook and its advertising platform in 2020, the system still works and the information in the following video is still relevant today. Let me show you exactly how we use the latest tools from Facebook to save time posting content and increase bookings at...

Why you need to get serious about your WordPress host

Update 2023: We still work with and recommend both Flywheel and WPEngine for WordPress Hosting. We also partnered with Google Cloud (the backbone of the internet) and offer a range of hosting, maintenance and support plans, that can be centrally controlled from your Digital Toolkit. Fred Porter, Agent Digital I wrote this blog originally back in 2018, and thought it would be a good time to tell...

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