3 tips for getting your blog out there


Blogging can help your promote your brands authenticity and drive organic traffic to your website. Get started is easy when all it takes is WordPress. Now that your blog is live, here are 3 of the best things you can do to build your audience.

1. Write it and they will come

Write for yourself first and foremost. Don’t think about who is reading, rather focus on your thoughts, ideas, opinions and what makes you uniquely different. Writing isn’t about picking the right topic, it’s about finding the right voice. What resonates with your readers isn’t what you say, but how you say it.

2. Keep it brief and be committed

A blog post is like a miniskirt. It has to be short enough to be interesting, but long enough to cover the subject. Present a single idea, one at a time, ideally 1-2 minutes read-time length. Save that second idea for another post. Blog at regular intervals and be prepared to invest a lot of your time in blogging before you see a return.

3. Make it unique and shareable

Interesting, unique content ranks well with Google and Facebook. Amplify your blog post by sharing it by email and on social media. When writing a post, ask yourself: “What does it do? Would you be compelled to share this with a friend?”

About the author

Fred Porter

Fred has played a key role in brand marketing and digital transformation for more than two decades.

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